Say the complex things, easily
Illustration and animated comics let you talk about real product problems - complexity, UX friction, analytics - in a way people actually stop to read, share, and remember.
Turn anxiety into understanding
When products or services feel overwhelming, illustration and animation help lower the barrier to engagement - replacing fear of complexity with curiosity and clarity.
Feel familiar, not corporate
Illustrated stories and animated characters make brands feel human - helping tech companies show personality, build recognition, and stay relatable in crowded social feeds.
Stop guessing what works
Visual storytelling makes abstract ideas concrete — helping your audience understand what you do without needing a crystal ball, a pitch deck, or a long explanation.
Built for serious ideas, delivered playfully
We understand complex products and services - and how to translate them into light, visual stories that feel effortless to consume without losing meaning.
Why humor and cartoons work on social
Humor lowers resistance. Cartoons invite curiosity. Together, they make complex ideas easier to approach, easier to remember, and far more likely to be shared.
Create a world your audience recognizes
By building recurring characters, situations, and visual language, tech brands can create a recognizable universe on social media - one that audiences relate to, follow over time, and associate with your expertise.
Our approach to social content
From HR tech to healthcare, we help teams use illustration, animation, and humor to explain what they do in a way that fits how people actually consume social media.
Understand Product Complexity
We begin by mapping your key logic, workflows, and areas of user confusion so we know precisely what needs to be explained visually.
Explain, Design & Animate
Next, we design visuals that show how your product works, refine storyboards with your team, and create motion graphics with technical accuracy.
Deploy Where Clarity Matters
We prepare your visual explanation assets for deployment in onboarding flows, product pages, demos, and internal training - wherever users need clarity.
How it works
Clear, visual product explanations have been shown to improve comprehension and reduce Time to First Value for new users.
Clear product explanations have been shown to increase visitor-to-signup conversion rates by 20-40% for complex digital products.
Adding clear explainer videos to landing pages can increase conversion rates by as much as 80%, helping more visitors become users by reducing ambiguity around what your product does.
A substantial majority of buyers report watching explainer videos to learn about a product or service - with over 90% of consumers having watched one for this purpose - demonstrating that visual explanation formats are a key part of the discovery and decision process.
Let’s talk about your social content
Work with InfraIris to turn complex ideas into illustrated and animated content people actually notice, remember, and engage with on social media.
Tell us what you’re trying to explain — we’ll help you make it stand out.
Frequently asked questions
A product benefits from visual explanation when users struggle to understand how it works, where to start, or how features connect. This often shows up as slow onboarding, repeated support questions, low feature adoption, or long sales cycles caused by confusion rather than lack of interest.
Well-designed explainer animations reduce cognitive load by showing how the product works instead of describing it abstractly in text. This helps users grasp value faster, adopt features more confidently, and reach “first success” sooner — a key driver of retention.
Yes. Visual explanations are especially effective at answering repeat questions and clarifying workflows that are difficult to explain in text alone. Teams often use them to reduce support tickets, shorten onboarding time, and minimize reliance on live demos or training sessions.
Products with technical depth, abstract logic, or non-obvious value benefit most — including SaaS platforms, developer tools, data products, fintech solutions, healthcare software, and internal systems that require alignment across teams.
They’re commonly used in product onboarding flows, feature landing pages, sales demos, help centers, internal documentation, investor decks, and training materials — anywhere understanding the product clearly makes a measurable difference.
As technical as needed. We adapt the level of detail to the audience — whether that’s end users, decision-makers, sales teams, or internal stakeholders. The goal is clarity, not oversimplification or visual decoration.
Yes. We often collaborate directly with product managers, engineers, and customer success teams to ensure the explanation reflects how the system actually works and addresses real points of confusion.
We start by identifying where users get stuck: unclear workflows, misunderstood features, or complex interactions. From there, we determine which parts benefit most from visual explanation and design the animation around those moments.
Most projects take 4–6 weeks, depending on product complexity, scope, and feedback cycles. Highly technical systems or multi-flow explanations may take longer.
No. Visual explainers work best alongside documentation and demos, not instead of them. They provide fast, intuitive understanding that prepares users to engage more effectively with detailed resources.