About

Our Story

Infrairis was founded in 2023 with a simple observation: as products, services, and systems become more complex, they become harder to explain clearly using words alone.

Marko, a veteran developer with a strong background in building and working with complex systems, saw this problem firsthand. While visual explanation through animation was already widely used in other parts of the world, it was underutilized in New Zealand — often due to high production costs and a limited understanding of how effective animation can be for explaining complexity.

Through research and practice, one thing became clear: when people can see how something works, understanding improves immediately. Abstract ideas become concrete. Complex processes become easier to follow. And explanations that once required repeated conversations can be delivered clearly and consistently.

Animation proved particularly effective for:

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• Explaining complex or abstract concepts
   

• Clarifying systems, services, and processes that are difficult to film
   

• Reducing reliance on live presentations and repeated explanations
   

• Scaling communication across teams, regions, and languages
   

These advantages apply across use cases — from training and onboarding to product explanation, service communication, and internal alignment.

To make high-quality animated explanation more accessible, Marko partnered with a team of experienced animators based out of Europe, where animation is deeply established as a professional communication tool. This approach allows Infrairis to deliver technically precise, high-quality work without the overhead typically associated with animation production.

Based in Auckland, New Zealand, Infrairis works with organizations that need to explain complex ideas clearly — whether those ideas are products, services, systems, or processes. Our focus is not on decoration or trends, but on clarity, accuracy, and communication that scales.