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Improve User Understanding
Visual explanations that clarify key features, reduce confusion, and support adoption.
Product-focused Visual Assets
Convey product logic and user flows with motion graphics that simplify complexity.
End-to-end
delivery partner
We help you integrate animated assets into critical touchpoints - onboarding, documentation, demos, and support.
Bring Clarity to Complex Systems
We turn complex workflows and systems into animated explainer videos that people actually follow.
A team that understands technical nuance and clarity
Our creators ground visuals in product logic and user clarity, not only trends or style.
Masters of simplifying complexity with visuals
We have deep experience turning complex explanations into visuals that work at product scale.
Your partner in product clarity and visual logic
From HR tech to healthcare and data platforms, we translate complex systems into visuals that are easy for users and stakeholders to follow.
Our work
From HR tech to healthcare, explainer videos help teams to clarify complex systems and ideas through precise visual explanation.
Understand Product Complexity
We begin by mapping your key logic, workflows, and areas of user confusion so we know precisely what needs to be explained visually.
Explain, Design & Animate
Next, we design visuals that show how your product works, refine storyboards with your team, and create motion graphics with technical accuracy.
Deploy Where Clarity Matters
We prepare your visual explanation assets for deployment in onboarding flows, product pages, demos, and internal training - wherever users need clarity.
How it works
Clear, visual product explanations have been shown to improve comprehension and reduce Time to First Value for new users.
Clear product explanations have been shown to increase visitor-to-signup conversion rates by 20-40% for complex digital products.
Adding clear explainer videos to landing pages can increase conversion rates by as much as 80%, helping more visitors become users by reducing ambiguity around what your product does.
A substantial majority of buyers report watching explainer videos to learn about a product or service - with over 90% of consumers having watched one for this purpose - demonstrating that visual explanation formats are a key part of the discovery and decision process.
Request a Free Clarity consultation
Partner with InfraIris to translate your product complexity into visuals users understand.
Tell us where your users get stuck.
Frequently asked questions
A product benefits from visual explanation when users struggle to understand how it works, where to start, or how features connect. This often shows up as slow onboarding, repeated support questions, low feature adoption, or long sales cycles caused by confusion rather than lack of interest.
Well-designed explainer animations reduce cognitive load by showing how the product works instead of describing it abstractly in text. This helps users grasp value faster, adopt features more confidently, and reach “first success” sooner — a key driver of retention.
Yes. Visual explanations are especially effective at answering repeat questions and clarifying workflows that are difficult to explain in text alone. Teams often use them to reduce support tickets, shorten onboarding time, and minimize reliance on live demos or training sessions.
Products with technical depth, abstract logic, or non-obvious value benefit most — including SaaS platforms, developer tools, data products, fintech solutions, healthcare software, and internal systems that require alignment across teams.
They’re commonly used in product onboarding flows, feature landing pages, sales demos, help centers, internal documentation, investor decks, and training materials — anywhere understanding the product clearly makes a measurable difference.
As technical as needed. We adapt the level of detail to the audience — whether that’s end users, decision-makers, sales teams, or internal stakeholders. The goal is clarity, not oversimplification or visual decoration.
Yes. We often collaborate directly with product managers, engineers, and customer success teams to ensure the explanation reflects how the system actually works and addresses real points of confusion.
We start by identifying where users get stuck: unclear workflows, misunderstood features, or complex interactions. From there, we determine which parts benefit most from visual explanation and design the animation around those moments.
Most projects take 4–6 weeks, depending on product complexity, scope, and feedback cycles. Highly technical systems or multi-flow explanations may take longer.
No. Visual explainers work best alongside documentation and demos, not instead of them. They provide fast, intuitive understanding that prepares users to engage more effectively with detailed resources.