What are Explainer videos?
Explainer videos are short, animated clips which make complex ideas clear and engaging through compelling, visual storytelling, ensuring your message is memorable and impactful.
Why Explainer videos?
Business storytelling
Is your groundbreaking product or complex service leaving your customers feeling confused? Clarify understanding with clear, concise, explainer videos.
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Changes of communication
Facing significant transformations within your company? Explainer videos use visual storytelling to communicate, clearly and effectively, so you can ensure everyone is on the same page.
Explaining complex procedures
Do complex processes leave your staff and customers scratching their heads? Transform confusion into clarity with step-by-step explainer videos.
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Product launch videos
Launching a new product or service? Capture the imagination of potential customers by showcasing the value and functionality of your offering with compelling animated video.
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Examples
How can I use explainer videos?
Explainer videos can be showcased on your social media, website, and in your marketing to clearly explain your offerings and to boost brand engagement. Embedding a video on your landing page, social channels or in your email, generates interest and increases conversions
Frequently asked questions
Are animated explainer videos cost effective?
Absolutely. While the initial investment in high-quality animated explainer videos may seem significant, the longevity of your video pays off in the long run. Explainer videos can be used across various platforms, from your website to social media, without the need for frequent updates. Versatility and longevity make them a cost-effective business storytelling tool, able to translate complex ideas into simple stories.
Are explainer videos still a thing?
Explainer videos are an extremely effective way to communicate complex ideas or products simply and engagingly. With the growing preference for video content over text on digital platforms, explainer videos are more relevant than ever, particularly for businesses looking to boost their online presence and engagement.
How can animated explainer videos be used for business?
Animated explainer videos serve a multitude of purposes in business, from explaining products and services to training employees and telling your brand's story. Their ability to simplify information and present it in an engaging, memorable way, makes them an invaluable tool for marketing, education, and internal communication strategies.
How do I make a product launch video?
Creating explainer videos to launch a new offering involves several key steps focusing on what sets your product apart and how it benefits users. These include, identifying your target audience, crafting a compelling story to highlight your product's value, designing visually appealing graphics, and selecting the right music and voiceover. Collaboration with a professional video production company ensures a high-quality result which aligns with your launch goals.
How can I launch my product creatively?
Creative product launches enhance user engagement by incorporating storytelling, and unique presentation methods. Launching your product with an interactive event, using social media challenges, or through animated explainer videos will help to captivate your audience's attention and encourage them to explore what you're offering.
How do you make 2D animated explainer videos?
The process of creating 2D animated explainer videos involves scripting, storyboarding, creating the animation, and post-production. The starting point is a clear message and script, designing characters and environments that align with your brand and message. Animation software and collaboration with an experienced production company will bring your vision to life, incorporating editing, voiceovers, and music to enhance your message.
How do you make professional animated explainer videos?
Professional, animated explainer videos start with a well-crafted script, high-quality animations, professional voiceovers, and an appropriate soundtrack. The aim is to maintain brand consistency, ensure the message is clear, and to engage the viewer. Utilizing professional animation tools and services and partnering with an experienced production company is key to achieving a professional and quality, video.
Can I make free explainer videos?
While several online platforms offer tools to create animated explainer videos at no cost, they have limitations. Free platforms offer a starting point, provide templates, animations, and other resources to help you assemble your video, However, for a customized, professional and polished video, investing in paid software or professional services may be necessary.
What is business storytelling?
Business storytelling involves crafting narratives around your brand, products, or services, that resonate with your audience. Focusing on the core message you want to convey, understanding your audience's interests and needs, and incorporating elements of conflict and resolution, to create an emotional connection. Storytelling, can be incorporated in presentations, marketing materials, and social media, and through the medium of explainer videos.
How much do 1 minute explainer videos cost?
1-minute explainer videos can vary in cost depending on complexity, quality, and production values. On average, prices can range from $1,500 to $5,000 for basic animations, with high-end, custom videos costing up to $10,000 or more.
How much do a 2-minute animated explainer videos cost?
2-minute animated explainer videos typically cost between $3,000 and $10,000, depending on the animation quality, complexity, and the production company's expertise. Custom animations and detailed graphics increase the cost of your explainer video.
What contributes to the cost of animated explainer videos?
The cost of animated explainer videos can vary significantly depending on length, style, and production quality. Generally, prices can range from $2,000 for a basic video to over $20,000 for high-end, custom work.
What are 3 types of product launch?
The three common product launch strategies include soft launches, where a new product is released to a limited audience; hard launches, which involve a full-scale release accompanied by extensive marketing; and surprise launches, which rely on the element of surprise to generate buzz. Incorporating explainer videos into your product launch can enhance your marketing and increase engagement.
What are the 4 P's of storytelling?
The 4 P's of storytelling are People, Place, Plot, and Purpose. The 4 P's of storytelling are an integral to crafting effective and engaging explainer videos.